Product Performance – GoProfit App Guide
Welcome to GoProfit – your profit analytics dashboard. The Product Analytics Dashboard offers a comprehensive overview of your products and their sales performance. It provides key insights into your customers’ buying journey, allowing you to identify potential bottlenecks or pivotal moments where purchase decisions are made. The dashboard features a clear line graph that visually […]
Marketing Performance – GoProfit App Guide
Welcome to GoProfit – your profit analytics dashboard. Let’s explore the Marketing Performance menu in the GoProfit app and start analyzing your marketing performance today! Integrate Your Marketing Channel Before accessing performance data, you’ll need to connect your marketing channels. This can be done during onboarding, or later by clicking the “Connect Marketing Channel” button. […]
Dashboard – GoProfit App Guide
Welcome to GoProfit – your profit analytics dashboard. The GoProfit dashboard simplifies complicated data into easy-to-understand visuals that help Shopify merchants digest important information. Let’s take a quick tour to explore its features and discover how it can help you stay on top of your business performance. Store Overview We’ll start with the Store Overview […]
Onboarding – GoProfit App Guide
Welcome to GoProfit – your profit analytics dashboard. Getting started with GoProfit is easy, thanks to our streamlined setup and integration process. When you connect our app with your Shopify store, you’ll be guided through a simple onboarding flow. Each step is designed to tailor the app to your business, and the best part? Every […]
Customer Acquisition Cost- A Simplified Overview
What is customer acquisition cost? Customer acquisition cost (CAC) represents the overall expense of acquiring a new customer. It includes all expenditures related to sales, marketing, and other activities turning a lead into a paying customer. CAC provides insight into the effectiveness of your conversion efforts and highlights areas where improvements can be made. Calculating […]
36 Proven Strategies to Boost Your Shopify Conversion Rates
Boost Your Shopify Conversion Rates with These Proven Strategies Running an online store is tough, but boosting your conversion rate doesn’t have to be. Whether you’re seeing lots of visitors but not enough sales, or just looking to refine your site to maximize results, there are plenty of easy and actionable ways to convert browsers […]
Customer Lifetime Value – A Simplified Overview
What is Customer Lifetime Value? Customer lifetime value (CLV) is one of the most important factors in determining your business’s present and future success. It’s an often-overlooked metric that accurately predicts how valuable customers are. By measuring the net profit you’ll take in throughout your entire relationship with a customer, you can narrow down exactly […]
Segment Customers Using RFM
Before diving into customer lifetime value (CLV), it’s important to understand the key elements of customer value analysis: recency, frequency, and monetary value (RFM). RFM is a method used to categorize customers from least to most valuable based on the following factors: By segmenting customers based on RFM, you can evaluate different customer groups and […]
Conversion rate – A Simplified Overview
What is Conversion rate? Conversion Rate (CVR) in in-app advertising represents the percentage of users who view an app-install ad, click on it, and complete a predetermined action. This metric helps app advertisers assess the effectiveness of their ads. The specific ‘conversion’ action depends on the pricing model: for cost per install campaigns, it’s app […]
Cost Per Acquisition – A Simplified Overview
What is Cost Per Acquisition? In marketing, cost per acquisition (CPA) refers to the total expense involved in converting a lead during a campaign. While some businesses define an acquisition strictly as a sale, others take a broader view, including actions like clicks or newsletter sign-ups. Note: CPA is a crucial metric for evaluating marketing […]