Profit-driven Analytics
Metrics
See detailed descriptions of the analytic dashboard’s metrics here
The total revenue generated by a business without accounting for any cost.
Sum of all sales (Total units sold * Sales price per unit)
The sum of all expenses in the selected period of time.
COGS + Handling fees + Shipping fees + Total Ads Spend + Transaction fees + Taxes + Other custom expenses
The amount of money remaining after deducting a business’ total expenses from its total revenue for a given time period.
Gross Sales – Total Expenses
A measure expressed as a percentage of how much net income is generated from every dollar of revenue.
(Net Profit / Gross Sales) * 100
The total number of completed orders in the selected period of time.
The total amount you spend on advertising ads platforms.
Sum of all Advertising Costs
The average amount each customer spends in one order.
Gross Sales / Total Orders
The direct cost of a manufactured product.
Total cost incurred in manufacturing one product for sales
The amount that covers all expenses regarding fulfillment, such as warehouse, storage cost, and packing cost.
The costs you need to pay to deliver products to customers.
The amount that your payment gateways like PayPal, Stripe, and Shopify charge for each order.
Taxes are what your business has to pay the government.
Other expenses such as app subscription fees, salary, rent, Shopify fees, etc.
An ad click is when someone clicks on an ad.
CPA measures the aggregate cost to acquire one paying customer (or order) on a campaign or channel level.
Total Ad Spend / Orders From Ads
The percentage of orders that were the direct results of ad clicks from advertising platforms.
(Orders / Click) * 100
ROAS measures the amount of revenue your business earns for each dollar spent on advertising platforms.
Gross Sales from Ads / Total Ad Spend
Total Gross Sales generated from advertising platforms by a business without accounting for the cost related to generating those sales.
Amount from advertising platforms of money remaining after deducting a business’ total expenses from its total gross sales for a given accounting period.
Net Profit from Ads = Gross Sales from Ads – Total Expenses
A measure expressed as a percentage of how much net income is generated from every dollar of revenue from advertising platforms.
Net Profit Margin from Ads = (Net Profit from Ads / Gross Sales from Ads) * 100
The total number of units sold in the selected period of time.
The total number of completed orders resulted from activities from advertising platforms during the selected period of time.