Bottom Line
GoProfit and BeProfit share a similar core feature sets: real-time profit dashboards, COGS tracking, ad spend integration, and order/product-level analytics. However, three critical differences favour GoProfit for most Shopify merchants.
First, GoProfit holds Shopify’s official “Built for Shopify” badge; BeProfit does not.
Second, GoProfit tracks full actual Google Ads spend, while BeProfit is documented to capture only approximately 15% of actual Google Ads costs due to its UTM-only attribution model. This makes it dangerously inaccurate for Google advertisers.
Third, GoProfit offers Smart Alerts and a Promo Planner that BeProfit lacks.
BeProfit’s main advantage is multi-platform support (Shopify, Amazon, WooCommerce, Wix), relevant only to merchants selling across multiple platforms.
Quick Verdict
At-a-glance comparison of the key decision factors.
Feature Comparison Matrix
Every major capability compared side by side.
- 🏅 Built for Shopify certification
- Full Google Ads spend tracking
- Smart Alerts (24/7)
- Promo Planner
- Product stability & independence
- Longer free trial (14 vs 7 days)
- Multi-platform (Amazon, WooCommerce, Wix)
- Broader ad integrations (+3)
- More reviews (195)
- Cohort analysis
- Core P&L tracking
- Order & product analytics
- Meta & TikTok integration
- Customer LTV
Feature Deep Dive
Google Ads Tracking — BeProfit’s Critical Weakness
BeProfit’s ad attribution is UTM-based, meaning it only counts ad spend tied to a UTM-tagged, converted session. For Google Ads — especially Performance Max and Shopping campaigns, which frequently don’t generate UTM-attributed sessions — BeProfit captures approximately 15% of actual ad spend. One verified user review confirmed BeProfit’s live chat acknowledged this is “by design.”
The practical impact: a merchant spending $10,000/month on Google Ads may see only ~$1,500 reported in BeProfit, making reported profit look 46%+ higher than actual profit. GoProfit imports full actual spend from connected Google Ads accounts.
Smart Alerts (GoProfit Only)
GoProfit monitors 24/7 and sends automated alerts when profit, ROAS, or refund rates deteriorate. BeProfit has no equivalent feature.
Promo Planner (GoProfit Only)
GoProfit simulates promotion profitability (% off, BOGO, free shipping, $ off) before campaigns go live. BeProfit has no pre-launch profit simulation.
Multi-Platform Support (BeProfit Strength)
BeProfit supports Shopify, Amazon, WooCommerce, and Wix under one subscription (Plus plan). For merchants selling across multiple platforms, this unified view is valuable. GoProfit focuses on Shopify only.
Acquisition Context (October 2024)
BeProfit was acquired by Viably in October 2024 and rebranded as “Viably Profit Analytics (formerly BeProfit).” GoProfit remains independently operated with a stable roadmap.
Pricing Comparison
Understand what you'll actually pay as your store grows.
Trust & Credibility Signals
Who Each App is Best For
- Shopify merchants who rely on Google Ads (Performance Max, Shopping) and need accurate full-spend tracking
- Merchants wanting 24/7 Smart Alerts and proactive profit monitoring
- Merchants who want to model promotion profitability before launch
- Merchants who prefer a stable, independently operated product
- Any merchant who values Shopify’s official quality certification (“Built for Shopify”)
- Merchants selling across Shopify AND Amazon and/or WooCommerce who need unified cross-platform reporting
- Merchants advertising primarily on Meta and TikTok (where UTM attribution is more reliable)
- Multi-store operators on the Plus plan
- Merchants comfortable with Viably’s evolving product direction
User Reviews Synthesis
Most reviews praise the interface and depth. The most critical documented complaint is incomplete Google Ads spend tracking. One long-term user reported 10 months of unresolved support issues. Post-acquisition reviews are mixed on whether Viably maintains BeProfit’s original quality.
GoProfit's Key Advantages over BeProfit
Final Recommendation
For any Shopify merchant running Google Ads — particularly Performance Max or Shopping campaigns — GoProfit is the significantly better choice. BeProfit’s documented failure to capture most Google Ads spend makes its profit dashboard unreliable for Google advertisers. GoProfit tracks full actual spend, giving a reliable picture of true profitability.
BeProfit is worth considering only for merchants who don’t rely heavily on Google Ads, who sell across multiple e-commerce platforms, and who are comfortable with the product direction changes following its 2024 acquisition.
For Shopify-first merchants who care about profit accuracy, GoProfit is the more reliable, better-certified choice.
FAQs
Yes. GoProfit holds Shopify’s official “Built for Shopify” badge, which certifies that the app meets the highest standards for performance, security, and native Shopify integration. This badge is awarded to fewer than 1% of apps on the Shopify App Store.
No. BeProfit (now Viably Profit Analytics) does not hold the “Built for Shopify” certification.